Coffee Card Design Competition
The Brief
In this project, the contest was to design a loyalty card for the Campus store
at the Yukon University. The design needs to be a creative concept and different from the University brand
guidelines.
The Research
Since the store is located at the campus, the targeted audience are the current student.
Coffee can provide a
lot of benefits to students. Coffee is known for its ability to fight fatigue and increase energy levels.
The Concept
The key words that stand out of the research were: increase and energy. I searched
synonyms for those words
and found Fuel and rocket were among the alternatives!
The concept was born from these synonyms. Fuel represent energy and rocket represent the increase.
I did several sketches and set on the choosen one. Yellow is the color of the sun and
energy. I matched with
light blue to represent the sky and clear mind!
For the fonts, I combined Capitol (medium) with Cormorant Garamond (light) to provide
futuristic character to
the design.
The Results
On the right side, you can see the end design that I created. As for the contest, I came
second in line for
the wining.