Coffee Card Design Competition
The Brief
In this project, the contest was to design a loyalty card for the Campus store
at the Yukon University. The design needs to follow the University's brand guidelines.
The loyalty card has to include the logo, six stamp spot plus the free drink!
Design Elements
The design elements were provided by the marketing and branding team as PNG. Color
palette and fonts
specifications were provided as well.
*NOTE: the logo and design elements are the property of Yukon University and may not be
used for any other
project or saved to personal devices.
The Concept
I decided to create a pattern using the floral elements that are unique to the Yukon
environment, which I
nedded to transferre all design elements into vector art.
I felt that would be the best way to reflect that uniqueness in the coffee loyalty
card
The Results
On the right side, you can see the end design that I created. As for the contest, I won
the Competition!